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(Or pull it back from the brink.)
We know that when most people say “marketing,” they really mean “advertising.” And advertising is marketing, but so are public relations, consumer analysis, and a whole slew of disciplines. And although our principal has a Master’s degree from a major ad school, he knows that advertising is not the answer to every marketing challenge.
In fact, it might be a design problem. See how Pitchgreen gives the look of success to several healthcare enterprises in our design makeover pages.
Are you still here? Great! Then we’ll go on with marketing.
We’ve been in marketing long enough to know that our role as marketers is not to stimulate interest in your existing products and services, or figure out how you might create them more efficiently, or indeed what your products might be. Philip Kotler taught us that.
It’s not that we’re against a lot of people using your service.
It’s not that we don’t care about how easy or hard it is for your organization to carry out its service.
And it’s not that we think having products and services is a bad idea.
No way!
It’s really rather an issue of emphasis and our emphasis is on the needs and wants of your target markets, whoever these might be.
Pitchgreen’s goal is to have your organization’s products and services so in line with the needs of wants of your target markets that your services won’t even have to be “sold.”
We invite you to take a look at some quick case studies. Get some tips on how you might lead your office — or organization — to greater success. (Or how you might pull it back from the brink.)
And if you’ve got a problem you’ve already worked through, and would like a second opinion, send the appropriate materials to us.
Here are two passages taken out of a marketing plan for Metro City Hospital, the fictitious hospital we made up for illustration purposes.
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